On June 3rd, 2002, after years of wondering where the yellow went, the NOAA discovered a large quantity amassing near the East Antarctic Ice Sheet. Unilever has since spent millions of dollars on barrels of Irium and I.M.P. to aid cleanup efforts, as required by hastily-issued environmental legislation. The incident proved a defining moment in the career of Congressman Cliff Sterns (R-FL) when he denounced the cleanup act as a unfair bill of attainder while insisting that the ice shelf looked “whiter than new, new, new.
